DISCOVERY PHASE
 

Kickoff: Brand Exploration

Thoughtful questions to get to know you and understand where your brand stands today.
 

Month 1: Brand Positioning – Clarifying Your Brand’s Purpose & Position

In this month, we figure out how you want your brand to show up in the market—making sure it’s clear, stands out, and resonates with the right people. These deliverables guide the development of your brand’s identity, marketing strategy, and overall growth. Here’s what we’ll create together:
 

1. Brand Positioning Statement – A concise summary of your brand’s unique value, target audience, and what sets you apart.

2. Ideal Client Profiles – Detailed profiles of your ideal customers, including their goals, challenges, and behaviors.

3. Core Brand Characteristics – The personality traits and values that make your brand feel authentic (e.g., approachable, innovative, trustworthy).

4. Competitive Analysis – A detailed look at competitors to identify gaps and opportunities for differentiation.

5. Value Proposition – A clear statement explaining why people should choose you and how you make their lives better. It’s the reason your brand matters to them.

6. Brand Purpose, Vision, and Mission – Why your brand exists, what you aim for, and how you’ll get there.

7. Brand Voice and Messaging – Core messages, elevator pitches, taglines, and sample testimonials tailored to connect with your audience.

8. Brand Story Outline – A compelling story that brings together your brand’s values, purpose, and history in a way that resonates.
   
    

CREATION PHASE
 

Month 2: Brand Identity – Bringing Your Brand to Life

Here, we design the look, feel, and overall essence of your brand—turning its personality into visuals and tools that create a lasting impression. These assets become the foundation for a cohesive and consistent brand presence.

​

1. Logo Design – A unique primary logo, secondary logo, and logo mark tailored to your brand.

2. Brand Fonts – Carefully chosen primary and secondary fonts, with clear usage guidelines.

3. Color Palette – Core colors and supporting accents to bring versatility.

4. Visual Style Guide – Examples of imagery, patterns, and textures to capture your brand’s aesthetic.

5. Business Cards – Branded, professional designs for your team.

6. Website Design – Cohesive website design mockups to create a strong online presence.
    

Month 3: Brand Offerings – Organizing Your Services

We’ll structure and organize your products, services, and programs so everything feels clear, aligned, and easy to navigate—for both you and your clients. This phase ensures your offerings match your mission, values, and audience needs.
 

1. Core Offerings – A clear breakdown of your primary products, services, or programs.

2. Offer Structure Framework – Ideas for packaging, bundling, or upselling your offerings.

3. Customer Journey Map – A visual guide showing how clients interact with your brand, from first contact to long-term loyalty.

4. Signature Offer Development – Defining and designing your standout product or service.

5. Offer Frameworks – Templates for packages, including timelines and what’s included.

6. Pricing Strategy – Pricing recommendations based on value, audience needs, and market position.

7. Delivery Process – SOPs for onboarding, service delivery, and follow-up.

8. Customer Experience Enhancements – Small touches (e.g., welcome kits or follow-ups) to elevate your client experience.

9. Launch Plan – A strategy for introducing new offerings to the market.

10. Scalability Strategy – Suggestions for growing your offerings, like courses, memberships, or digital products.
    
     

EXECUTION PHASE

​​

Month 4: Brand Tactics – Implementing Your Brand Strategy

Now we take action. This phase is all about putting your strategy in motion—getting your brand in front of the right people, engaging your audience, and building momentum for long-term growth. Here’s what you can expect:
 

1. Marketing Strategy Plan – Step-by-step marketing plans across key channels (social media, email, content, ads).

2. Content Strategy – Actionable content plans to ensure your messaging and visuals align with your goals.

3. Campaign Concepts – Ideas for launches, promotions, or events to connect with your audience.

4. Social Media Plan – Platform-specific tactics, including optimization tips, post ideas, and engagement strategies.

5. SEO Strategy – Targeted keyword recommendations to boost your visibility.

6. Email Marketing Strategy – Outlines for key email sequences.

7. Advertising Strategy – Paid media recommendations for platforms like Google Ads or social media.

8. Measurement and Analytics – Metrics to track progress and refine as needed.

9. Public Relations Plan – Ideas for press outreach, media placements, and influencer partnerships.

10. Event Ideas – Concepts for live or virtual events to boost connection and visibility.

11. Calendar and Budget – A timeline of milestones, key dates, and priorities to guide implementation.
     

Long-Term: Ongoing Brand Support

We’ll keep your brand aligned, growing, and thriving with continued support tailored to your needs—so you can focus on what you do best.